Branding & Art Direction for restaurants and food chains.
— PROJECT NAME
La Cantine Libanaise Restaurant
— DELIVERABLES
Brand Development & Design Collaterals
Packaging
Shopper Marketing
Service Design Research
Customer Experience Testing
— DATE & PLACE
Paris & Remote, 2019 & 2022
La Cantine Libanaise is a Restaurant chain in the heart of Paris with over seven branches across France.
Initially I had collaborated on the identity design and branding of LCL with JoeFish Studios in Lebanon back in 2014. Few references of the branding are shown below.
In 2019, the brand managers reached out to me to assist in designing more Brand Collaterals such as the Transport Vehicle branding, flyers, visual window displays, menu flyers and so on. All the deliverables were designed in French.
In 2022, I had the privilege to be their on-site Visual and Service Design Consultant in Paris.
— PROJECT NAME
La Cantine Libanaise Restaurant
— DELIVERABLES
Brand Identity & Logo
Shop Graphics & Signage Design
Illustrations
— DATE & PLACE
Doha, Qatar. Mar – Sep 2015
Chocoglaze is a modern Chocolate Cafe concept present in over three branches within malls in Qatar.
The Cafe’s founder reached out to me for Visual Design support in the Logo and Identity creation, along with Shop Signage graphics, illustrations and more. This was a bilingual design project; all the deliverables were designed in both English and Arabic.
— PROJECT NAME
Deek Duke Restaurant
— DELIVERABLES
Re-Branding & Design Collaterals
Packaging & Art Direction
Illustration & Copywriting
— DATE & PLACE
Lebanon, 2014-2015
Deek Duke is a Lebanese restaurant and food chain. They are known for their great chicken plates, whether fried or grilled, Lebanese or American-style. They also have interesting burgers and sandwiches.
I collaborated on the re-branding and packaging design of Deek Duke with JoeFish Studios in Lebanon back in 2014-2015.
My design role included the packaging layouts, art direction and graphic design. In addition to outsourcing a copywriter and deciding which creative copy is best for each package. Moreover, I set the mood-board for all the various doodles and illustrations.
• Challenge: Re-branding an existing visual identity while maintaining the brand’s authenticity and how the audience perceive it. Staying relevant to the old packaging design without causing a dramatic new shift.
• Results: Achieving a more modern packaging identity which is more trendy, youthful and dynamic; reflecting the target audience.
