Corporate Branding in the Petroleum Industry.
— PROJECT NAME
QAFAC Branding
— DELIVERABLES
Brand Strategy & Identity
Brand Guidelines
— DATE & PLACE
Qatar & Remote 2024
Qatar Fuel Additives Company, popularly known as QAFAC, is an outcome of Qatar’s far-sighted strategic plan to diversify its petrochemical base and expand its downstream industries. The company was established in 1999 and since then the Brand Guidelines of QAFAC have not been consolidated into one clear document – until now!
• Challenge: Unifying all the design elements that constitute the Brand Guidelines. Filling in the gaps where the Brand requires additional design elements. Crafting a Brand Narrative with storytelling while setting a clear guideline for typography, colors, emblems, icons, logos, photography, etc. for both digital and print usage.
• Results: Refining the existing QAFAC Logo bilingual typeface. A holistic and consolidated Brand Guidelines document along with initial design implementation for print, web and digital visual material. Download the Brand Guidelines here for reference.
This project was executed as a creative / design collaboration with the Qatar-based firm: Uni Production Event Management & Services.
