Branding & Art Direction for restaurants and food chains.
— PROJECT NAME
La Cantine Libanaise Restaurant
— DELIVERABLES
Brand Development & Design Collaterals
Packaging
Shopper Marketing
Service Design Research
Customer Experience Testing
— DATE & PLACE
Paris & Remote, 2019 & 2022
La Cantine Libanaise is a Restaurant chain in the heart of Paris with over seven branches across France.
Initially I had collaborated on the identity design and branding of LCL with JoeFish Studios in Lebanon back in 2014.
In 2019, the brand managers reached out to me to assist in designing more Brand Collaterals such as the Transport Vehicle branding, flyers, visual window displays, menu flyers and so on. All the deliverables were designed in French.
In 2022, I had the privilege to be their on-site Visual and Service Design Consultant in Paris.
— PROJECT NAME
Chocoglaze, the Chocolate Cafe
— DELIVERABLES
Brand Identity & Logo
Shop Graphics & Signage Design
Illustrations
— DATE & PLACE
Doha, Qatar, Mar. to Sep. 2015
Chocoglaze is a modern Chocolate Cafe concept present in over three branches within malls in Qatar. The Cafe’s founder reached out to me for Visual Design support in the Logo and Identity creation, along with Shop Signage graphics, illustrations and more. This was a bilingual design project; all the deliverables were designed in both English and Arabic.
The narrative is about a passionate woman who travels the world to bring the tastiest chocolate pastries to her guests. The generic concept is about time travel and connecting cultures. Popular cities from across the globe are featured in the dynamic illustrations across the various Cafe interior walls and branding.
